Over the years of running software, from spreadsheets to enterprise wide systems, data has accumulated that tells a story. That data contains the evidence of great products that took the market by storm and failed initiatives that cost a bit or never saw the light. Either way, the truth of your story is in your data.
The most important asset in a modern business is its data. The precise articulation of your toughest problems, your most important strategic initiatives and the most pragmatic solutions is encoded in your data. This is why we use a data-first approach.